Social Video Influence

Over the last few weeks the importance of viral video distribution has cropped up more in conversation with clients than almost any other topic. Getting your business video online is, as we all know, step one in the creation of a compelling video strategy. Distributing your content using highly portable video widgets is a pre-requisite for making sure that your message can be found. Viral video solutions form part of the wider revolution that is social media communication, which started out as a text based strategy and is rapidly expanding to embrace video. Video widgets and viral video solutions are undoubtably on the cusp of going mainstream. Their importance in the context of social media strategies for business is undeniable.

At the Social Media Influence Conference next week in London, some of the internet's leading figures will be discussing social media coming of age. I'm looking forward to understanding more about their views on the importance of viral video and how significant it will become in the next few years.